“I founded NERDS after more than a decade of working as a cosmetic chemist, spending countless hours in lab, chasing textures, stability, and that quiet moment when a formula finally becomes more than the sum of its ingredients. Over the years I realised I was searching for something very specific: a brand where high performance and high aesthetics could coexist without becoming inaccessible. From the beginning I knew I wanted NERDS to feel inclusive in the truest sense. I have never believed in the idea of “men’s skin” and “women’s skin”. There is only skin, with its needs, its sensitivities, its complexities. This is why the brand is intentionally neutral and fragrance free. I wanted to remove every unnecessary filter between a person and their routine, and create products that anyone could reach for with confidence. I also wanted the visuals to reflect the care behind the formulas. The kind of objects you are happy to keep in your bathroom. What matters most, though, is the performance. I design every formula to work at its full potential, using concentrations and synergies that make a real difference, and textures that support both efficacy and comfort. There are no decorative ingredients, no empty promises, no shortcuts. And still, the products remain accessible, offering a price to quality ratio that often surprises people, in the best possible way. NERDS is my way of showing that skincare can be intelligent, inclusive and aesthetically elevated without losing its honesty. It is the meeting point of my craft, my values and everything I’ve always wanted to see on my bathroom shelf.”

Dorina Pallai cosmetic chemist, founder of NERDS.